Takeout is a great way to expand your business and boost your restaurant sales. There are only so many tables at your restaurant, and during busy times, people do need to wait for one to open. In 2023, 60 percent of Americans said they purchased food for delivery or takeout at least once each week. While the demand is enormous restaurant owners don’t realize that their takeout menu functions greater than its utilitarian purpose. A well-designed takeout menu is your restaurant’s most valuable marketing tool, even ahead of media and online advertising as it’s always in the hands of the customer.
Always include at least one copy of your menu with pickup and delivery orders, your customer may have a guest or two who would want a copy...New Customer!
(I'm always amazed when restaurants don't take full advantage of this marketing opportunity).
EDDM (Every Door Direct Mail) is a service offered by the United States Postal Service (USPS) that allows businesses to send advertising mail to targeted neighborhoods without needing to know specific addresses. When choosing the radius option for EDDM to indicate the delivery distance for your restaurant, here are the steps you might consider:
Determine the Delivery Radius: Decide how far your restaurant is willing to deliver. This distance will depend on factors such as your delivery capacity, the density of potential customers, and logistical considerations.
Check USPS Guidelines: Visit the USPS website or consult with a local USPS representative to understand the specific guidelines for EDDM delivery radius options. USPS may have recommendations or limitations on the radius you can select.
Select the Radius Option: When setting up your EDDM campaign, look for the option where you can specify the delivery radius. This is typically part of the customization process when creating your mailing route.
Customize Your Mailing Route: Use the USPS EDDM mapping tool or online service to map out the delivery area based on the chosen radius. This tool helps you select specific postal routes or neighborhoods within your desired radius.
Verify and Confirm: Before finalizing your EDDM campaign, double-check the selected radius to ensure it accurately reflects the delivery area your restaurant intends to cover. This helps in targeting the right audience and maximizing the effectiveness of your mail campaign.
By utilizing the radius option for EDDM effectively, your restaurant can efficiently reach potential customers within a specific geographic area, enhancing your marketing efforts and increasing delivery orders.